Each day brands wish to connect with their customers through several marketing channels. Where social media marketing and digital ads have been around for some time now, business blogging is a relatively new technique. Marketers adopt blogging to increase website traffic through the use of meaningful blogs with relevant keywords. For example, to rank higher on SERPs, an internet service provider would need specific keywords. These would be that potential customers generally use search engines to find information like Charter internet customer service, Internet bundles, etc.
Why Are Blogs Important?
Blogging is a great tactic to stay ahead of your competition on search engine results like Google, Bing, and Yahoo. It helps your potential customers to easily locate you online. They make you stand out from the crowded SERPs when you use effective keywords. Keyword research is crucial to business blogging without which your blogs might be left without any viewership.
Blogging is an inexpensive way to actively make your presence felt to your potential customers. The cheaper it is, the higher visibility it holds. A well-composed blog can increase website traffic by approximately 55%.
How Can Blogs Help Your Business?
Are you a business owner but don’t have a blog yet? Well, you are missing out on a great opportunity! Without blogging you are knowingly letting go of a chance to reach out to a large audience on the web which may be looking for you. Blogging helps you increase visibility in search engines and gives you an awesome opportunity to convert your viewers into customers.
If you are a small business owner, you should know that blogging is the real deal. Having an online presence is vital for your business to generate sales. Meaningful blogging doesn’t only help with SEO but it can also position you as an expert on the business matter you blog about creating credibility for your brand. Blogging is an essential marketing tool that must be used effectively with strategic planning for it to generate profits for your business.
5 Clever Blogging Tips for Small Businesses
Blogging without a strategy is the most common mistake made by business bloggers. Here is a list of 5 clever tips that will keep you on the right track.
#1: More Than Search Engines, Write for Your Target Audience
Effective blogging helps you rank higher on search engines. Search engines are super smart with their advanced algorithms. They can identify the searcher’s intent to enter a certain keyword into the search bar. Hence, a blog stuffed with keywords but with low-quality content will be ranked lower on SERPs.
Here is what you should do:
- Generate meaningful content that is clear and precise
- Include answers to the target audience’s problems
- Include a call for action
#2: Conduct Keyword Research
Articles written without relevant keywords won’t do any good to your small business. Keyword research is a critical step for effective blogging. Use keyword research tools such as Soovle and SEMrush to identify keywords and incorporate them into your blogs in such a manner that they make sense to your target audience. Keyword research done right can be the turning point for your business blogging.
#3: Opt for Optimized Blog Lengths
For blogs to turn out profitable, you must know how to write them. If your blog is too short, it might not contain all the useful information. If it is too long, it might get boring for the readers. What is the optimum length of a blog then? Remember, quality over quantity any day. Content should make sense and must include important keywords to keep the reader engaged. Generally, articles with approximately 2000 words show better results. Whereas for the title, anything between 6-13 words is a good number as search engines trim titles longer than 60 characters.
#4: Use Visuals
Images speak louder than words. Individuals absorb information faster when images are present. 65% of information can be retained by individuals when an image is present as compared to only 10% without a visual. To make your content more powerful, use infographics or charts to visually display the information. You can also use other formatting options to make the text visually appealing. To highlight important information, you can make it bold or use a different font color to make it stand out.
#5: Promote Your Blogs
Publishing the blog on your website is not enough. You need to promote it. Think about integrating your business social media platforms such as Facebook, and Instagram, with your website through blogs. As you know, on search engines like Google, the rank of a link is calculated based on the number of shares, hits, and posts it receives. If your content gets constant likes and shares, it is bound to appear higher on SERPs, not on your Spectrum tv app. Therefore, whenever you write a new blog or update a blog on your website, post a link of it to your social media business page. The goal is to drive maximum traffic onto your website to increase your leads.