No matter your industry, marketing or sales, staying informed of current trends and tactics is vitally important. Adweek can help keep you up-to-date with industry developments; their popular news site covers everything from new marketing strategies to changes in advertising landscapes as well as long-form pieces about topics like bridging the gap between marketing and sales and avoiding potential marketing pitfalls.
Adweek, founded in 1979, is the leading source for news and insights related to brand marketing ecosystem. Their content spans weekly print magazines, iPad apps, newsletters, social media posts, events and original videos – with Adweek covering all these channels with ease.
Adweek Morning Digest is an extremely readable, informative newsletter with scannable layout and tasteful ads – it sets an excellent example for marketers. Utilizing its approach can make your email stand out, generate revenue and even improve open rates; but make sure to balance its benefits against data storage requirements and time costs.
Forbes CMO Network
Forbes CMO Network is the world’s premier peer-to-peer knowledge and networking community for senior marketing executives. Members have access to exclusive content, events, insights and guidance that will assist them with leading their organizations into the future. Through trusted journalism, LIVE events (Live & Virtual), custom marketing programs and 47 licensed local editions covering 80 countries globally – this community connects over 150 million people.
On this episode of Marketing Today, Alan speaks with Seth Matlins, the Managing Director of Forbes CMO Network. At Forbes he oversees initiatives including CMO Summit and CMO University Alumni series.
Forbes CMO Network unveiled their 2021 CMO Next list this week, which highlights marketers who are reinventing brands, businesses, and the marketing industry Forbes CMO Network will host four virtual event series featuring these marketing leaders discussing challenges and opportunities they are currently facing; their first event takes place October 8 and focuses on resilience in driving meaningful change against global crises such as racism and climate change.