With the end of 2022 comes a new era of innovation, particularly in the fields of web and product design. Staying up-to-date with the latest design trends is essential whether you’re hiring a web designer or searching for web design jobs. Maybe you should even update your portfolio to reflect the latest web design trends or consider how to bring them up in your next web design interview. The eight most important trends in web design for 2023 are presented here without further ado.
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1. Encouraging Usability on the Web
The Americans with Disabilities Act (ADA), a law that prohibits discrimination based on a person’s disability, and website accessibility were both addressed in a set of guidelines released by the United States Department of Justice on March 18, 2022. The revised standards state that the ADA’s Title III applies to commercial websites. Businesses that are “open to the public,” including shopping centers, banks, restaurants, theaters, and hospitals, are subject to Title III. All “online-only” enterprises, including e-commerce sites, are subject to this rule as well.
The Department of Justice guidelines don’t lay out strict regulations that companies must adhere to, but they do provide some pointers on how to remove obstacles to accessibility. The need for more accessible designs will thus rank high among 2023’s most significant web design trends. For instance, closed captions should be available for websites that include videos so that people with visual impairments can enjoy and understand the content. Additionally, users are able to more easily perceive information and navigate user interfaces on accessible websites.
2. Reflection on Loved Ones
Feeling nostalgic for the ’80s and ’90s? You certainly aren’t alone. From product design to website graphics, nostalgia is influencing the design world like no other. Government authorities issued stay-at-home orders at the start of the COVID-19 pandemic, prohibiting people from going out to socialize, visit loved ones, or even have drinks with coworkers after work. Anxieties over being alone during the lockdown prompted many to look back on simpler times, which sparked a new trend: nostalgia. Even brands have begun to notice.
3. point is AI.
These days, it seems like everywhere you turn, there are articles describing how AI is revolutionizing various industries, from design to copywriting. Artificial intelligence design tools have advanced significantly, but it doesn’t imply they can take the place of human designers and other creative workers. Indeed, global brands are being presented with new avenues for audience engagement by means of AI’s immense power.
Creating aesthetically pleasing chatbots is a task that every user experience or interface designer is sure to be asked to do by some clients. When real people working in customer service aren’t available, chatbots step in to answer frequently asked questions and provide basic assistance. Building an engaging chatbot relies heavily on its design, which is why it’s one of the most crucial parts of the process.
A solid understanding of AI tools is useful regardless of whether you plan to use them to build websites or products that incorporate AI. Artificial intelligence will allow you to make more informed design decisions in less time as technology advances. For instance, if you’re part of the prototyping process, AI could help you incorporate common user interface elements from your company’s design library, which would shorten the time it takes to launch a new product.
4. Simplicism
Not everyone is looking for an ostentatious website with bright colors and cartoonish animations. That’s why we’re seeing a lot of minimalist styles in web design in 2023. To make their points clearly, minimalist designs use sparse color palettes and incorporate just the essential design elements. Although there are many advantages to going for a minimalist style, it is important to keep an eye on how everything fits together because too much white space will draw attention to any imperfections.
Minimalist design is also used by the TED website, which is well-known for hosting videos of TED Talks given all over the globe. That being said, it is far from dull and uninteresting. Aesthetically pleasing without being overly flashy, the homepage features presenters in colorful attire or showcasing colorful presentation slides in the top-most screenshots. Additionally, the homepage features ample white space surrounding each video to avoid overwhelming the user.
5. Small-scale interaction
Aiming to enhance the user experience and raise brand recognition, microinteractions are one of the 2023 web design trends. Some examples of common website interactions include viewing videos, commenting on blog posts, filling out surveys, and clicking on links. Microinteractions are great for boosting engagement and making sure site visitors can navigate without errors because they require even less input from users.
The usage of progress indicators is a typical example of a microinteraction. Pages that have multiple steps or require users to fill out forms often use these indicators. The progress indicator shows the user that the site is responding to their input as it moves to the right as they complete each required action. Users no longer have to worry about the page being frozen or the system not recognizing their input thanks to progress indicators, which greatly enhances the user experience. If users are waiting for a lengthy process, such as downloading a large file, progress indicators can remind them to be patient.
6. Designing for Mobile Devices
Among the most talked-about developments in web design in 2023 will be mobile-friendliness, which is both old news and more crucial than ever before. Nearly eighty-five percent of Americans had a smartphone in 2021. Many of these people use their phones for a variety of things, including making reservations, seeing menus, and scheduling car repairs. Customers may go elsewhere, costing businesses money, if their websites aren’t mobile-friendly.
Whether you’re just starting out in the field or have been designing websites for a while, knowing how to make them responsive is a must. In order to ensure that all users have a good experience regardless of the device they are using, a responsive site should adjust to various screen sizes. Many people use their thumbs instead of their index fingers to operate their smartphones, so you should consider button size in your designs as well.
7. Virtual Reality
Augmented reality enhances the user experience by fusing together real-world elements with computer-generated content. New technological developments have led to an increase in the number of brands using A/R components on their websites. One excellent example is Amazon’s Virtual Try-On feature, which assists customers in discovering the perfect pair of shoes. Virtual Try-On allows customers to “try” on shoes using their cellphones, allowing them to experiment with different styles and color combinations before making a purchase. By allowing users to virtually try on shoes before buying them, Amazon is able to increase sales and decrease returns caused by unhappy customers.
AR is also helping IKEA with their goal of boosting customer engagement and loyalty. If you need assistance finding the perfect pieces of furniture or accents, the firm has its very own design lab that you can use. Using their smartphones, customers can even create 3D plans of each room in IKEA Studio, allowing them to easily experiment with different product combinations. Using IKEA Studio, customers can do things like see how a piece of furniture will look in their existing room or locate a rug that will go with all of their existing decor.
8. The Night Mode
More requests to use dark mode in your designs are likely to come your way now that the benefits of doing so are widely known. Even though dark mode and responsive design have been around for a while, their popularity is skyrocketing. Some people find that light text on a dark background is easier to read, and some people even claim that dark mode can make a smartphone or tablet last longer on a single charge. Dark mode allows designers to more easily experiment with design elements, giving them more room to flex their creative muscles than usual.
Web designers have an infinite number of job openings.
If you’re looking to recruit a web designer, product designer, user experience/user interface designer, or any number of other design professionals—and you’re well-verse in the most popular trends in web design for 2023—then you should look into Dribbble’s design job board. In addition to portfolio ideas, Dribbble has articles that will help you ace any web design interview you have. There are thousands of skilled web designers available for hire on Dribbble if you’re in need of a designer.
